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Webb Canyon Chronicle

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Webb rebrands itself: the process, the outcomes, the impact

As Webb students, we supposedly embody Webb: its academic rigor, its authenticity, its mission, its honor, its trust, and its community. But Webb recently launched its new website, releasing its new rebranding to the public.

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As Webb students, we supposedly embody Webb: its academic rigor, its authenticity, its mission, its honor, its trust, and its community. But Webb recently launched its new website, releasing its new rebranding to the public. The Webb brand has now adopted a new look, a new tone, new content, new colors, new messaging, and new plans for the future. Now, the question is, does this new Webb still represent the community it speaks for? 

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